Social Media Get-Together and Discussion with Kevin Lim
Posted on 13. Oct, 2009 by BlogPress Editor in Events & Activities
For those who’ve been actively participating online here in Singapore, you wouldn’t find this guy unfamiliar…
Yap! Kevin Lim is back, and we are very excited to have him with us to share about his learnings and experience from his communications studies, particularly in social media. He will be having a 45-minute sharing and discussion session on the topic “Social Media: Strategy over Tools”.
Sharing and Discussion Overview
In “Social Media: Strategy over Tools”, Kevin Lim highlights how we often become so enamored by the explosion of social web tools, that we often forget to spend time understanding our users and what they actually do online.
Our approach to social media shouldn’t be different from how we conduct traditional media planning, with the exception that we now have to account for our viewers as participants, constantly re-producing, rather than passively consuming. In our neo-renaissance known as Web 2.0, almost everyone can be imagined as an “Andy Warhol”, where popular culture exists only when it is constantly regenerated.
Pulling together various studies, Kevin shares measures of user participation and explains the varying types of online friendships, together with the caveat that passionate fans could just as easily turn against your brand; a reminder that respect remains a two-way street.
Date/ Time
21 October 2009, Wednesday, 7pm till late (Sharing and discussion will start at 8pm sharp.)
Location
Zsofi Tapas Bar, Level 2
(Direction from Gothere.sg)
Refreshment
24seven has arranged for light refreshment to be served. And there’ll be an open bar which will be selling drinks at promotional price. So yes! Its PYOB night! (Pay-your-own-beer)
Please sign-up with the RSVP form below this post. Registration is now closed.
About Kevin Lim
aka brainopera
Kevin Lim, who blogs at theory.isthereason.com, studies and shares his interest in the wide-ranging cultural affordances of information communication technology, particularly on the self-organizing and pedagogical quality of the social web. With his academic background in communication, his research has ranged from Internet censorship and civil sovereignty in China, to social capital among online non-profit organizations. He also conducts social web-related workshops and produces instructional guides at the Teaching & Learning Center, located in the University at Buffalo (SUNY). Kevin has been fortunate to be featured on the Buffalo News (New York), CBC News (Canada), Zaobao Weekly (Singapore), Channel News Asia (Singapore), commandN.tv (Canada), as well as several prominent blogs.
Social Media Get-Together is organised by 24seven Communications with venue sponsored by Zsofi Tapas Bar.
If you’ve RSVP-ed, we look forward to meeting you with us this evening!
About BlogPress Editor
2 Responses to “Social Media Get-Together and Discussion with Kevin Lim”
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Thanks for organizing this Claudia
@Kevin: Bring back some Tim Horton’s!!!!
@Claudia: RSVPed. Busy time for me, but will try to make it, so just mark me as a maybe.